What were the primary engineering challenges solved in this project?

This project required eliminating third-party app bloat, refactoring slow Liquid templates, and building custom checkout extensions to maximize conversion. Explore our full suite of ecommerce agency services to see how we address complex builds.

What tech stack was utilized to achieve these conversion and speed metrics?

The build utilized bespoke Shopify Liquid 2.0, vanilla modern JavaScript, Tailwind/clean CSS tokens, and GraphQL Storefront APIs for instant cart operations. Learn more about our technical standards on our about page.

How long did it take to build and deploy this custom storefront?

The complete sprint from discovery and UX wireframing to production deployment was executed within 8 weeks. Check our transparent timeline and pricing models for typical project milestones.

Does LW Era continue to support this brand on an ongoing basis?

Yes, following launch, the merchant transitioned to our dedicated monthly growth retainer for continuous A/B testing and feature releases. Read about our CRO optimization sprints.

Can LW Era deliver similar conversion and speed results for our store?

We apply these proven architectural frameworks to every merchant partner we onboard. Schedule an introductory consultation to receive a custom performance roadmap for your brand.

Case Study · Home Fragrance, Candles & Gifting

IRIS Home Fragrance

Home fragrance, candles and gifting store on Shopify, with custom development, conversion optimization and app setup.

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Client IRIS Home Fragrance

Industry Home Fragrance, Candles & Gifting

Platform Shopify

Services Custom Development, CRO, Apps

IRIS Home Fragrance · Home Fragrance, Candles & Gifting storefront

About the project

Sensory luxury ambient fragrance commerce experience with multi-tier fragrance profiling and subscription renewal engine.

What we did

Custom Development

Specialized Custom Development execution delivered with custom engineering, performance tuning, and quality assurance.

CRO

Data-driven conversion funnels, streamlined cart drawers, checkout friction elimination, and multivariate A/B testing to maximize revenue per visitor.

Apps

Custom private Shopify apps, ERP and inventory connectors, logistics automation, and tailored checkout extensibility integrations.