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Case Study · Premium Flooring

Floor Land

Premium flooring store on Shopify, with custom development, SEO and conversion optimization.

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Client Floor Land
Industry Premium Flooring
Platform Shopify
Services Custom Development, SEO, CRO
Floor Land · Premium Flooring storefront

About the project

Architectural flooring & surface commerce with custom area-calculator, bulk freight quotation, and trade partner portal.

What we did
Custom Development

Specialized Custom Development execution delivered with custom engineering, performance tuning, and quality assurance.

SEO

Technical search architecture, structured collection hierarchy, Google Core Web Vitals performance tuning, and schema integration to drive high-intent organic traffic.

CRO

Data-driven conversion funnels, streamlined cart drawers, checkout friction elimination, and multivariate A/B testing to maximize revenue per visitor.

Selected screens

Floor Land Desktop Showcase
Floor Land Mobile View
Floor Land Mobile Checkout
Floor Land Product Architecture
[ 04 // OUR APPROACH ]

HOW WE WORK

A clear, collaborative process from first conversation to launch and beyond.

PHASE 01

DISCOVER & STRATEGISE

We learn about your business, goals and audience to define the right direction for your project.

PHASE 02

PLAN & DESIGN

We shape the strategy, structure and experience around your brand and business objectives.

PHASE 03

BUILD & REFINE

We bring the plan to life, refining the details and testing quality, usability and performance.

PHASE 04

LAUNCH & GROW

We prepare your project for launch and help you move forward with a strong foundation for growth.

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LET'S BUILD YOUR NEXT STORE.

Tell us about your brand and we'll put together a plan. No obligation.

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FAQ & Knowledge Base

Frequently Asked Questions

Clear, direct answers regarding our Shopify agency and ecommerce web design engineering, delivery milestones, and technical standards.

This project required eliminating third-party app bloat, refactoring slow Liquid templates, and building custom checkout extensions to maximize conversion. Explore our full suite of ecommerce agency services to see how we address complex builds.

The build utilized bespoke Shopify Liquid 2.0, vanilla modern JavaScript, Tailwind/clean CSS tokens, and GraphQL Storefront APIs for instant cart operations. Learn more about our technical standards on our about page.

The complete sprint from discovery and UX wireframing to production deployment was executed within 8 weeks. Check our transparent timeline and pricing models for typical project milestones.

Yes, following launch, the merchant transitioned to our dedicated monthly growth retainer for continuous A/B testing and feature releases. Read about our CRO optimization sprints.

We apply these proven architectural frameworks to every merchant partner we onboard. Schedule an introductory consultation to receive a custom performance roadmap for your brand.

Have a custom architecture question? Speak directly with a Senior Architect →
SPECIALIZED INDUSTRIES & BRANDS

Specialized Industries & Brands

We are a dedicated ecommerce design and development agency crafting custom online stores for ambitious brands. From high-converting storefronts to seamless customer journeys, we help modern retail businesses build, launch, and grow with confidence.

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